ebay partner network

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About PPC Ian: Corporate Online Marketing Executive

Dear PPC Ian Visitor, Allow me to introduce myself: I’m Ian Lopuch, also known as PPC Ian, the go to guy in corporate Silicon Valley when it comes to pay per click (PPC), search engine marketing (SEM), and online marketing. When it comes to online marketing as a career path, I’m the industry’s greatest proponent. My goal: Impart my complete knowledge on you. My greatest sense of accomplishment comes from mentoring others and I sincerely hope to boost your personal career in PPC and online marketing with my no-nonsense tips and strategies. Beyond tactical Internet marketing tips, my goal is to detail the online marketing game and how to win it. In this article, I’ll discuss my unique story, why I decided to launch PPC Ian, and how PPC Ian differs from other blogs in the space. I’ll start off by highlighting some of my recent mentions in the press. Then, I’ll continue with my video introduction, followed by my story in written format. Thanks so much for visiting my blog, I truly appreciate it! PPC Ian In The Press PPC Ian In The Press As a blogger, I feel that it’s absolutely critical I build up my reputation and trust with you before you read even one post my my blog. After all, there are so many experts out there. What sets me aside as someone you should be listening to? Well, you can definitely see my qualifications on my SEM Consulting page and also my LinkedIn Profile. However, I’ll let other leaders in the online marketing space do the talking! Following are a few of my favorite moments in the press: Yahoo! Advertising Solutions – Check out my exciting case study on Yahoo! Advertising Solutions, all about The Yahoo!/Microsoft Search Alliance. John Chow – I’m featured on John Chow dot Com, the top blog on the Internet about making money online. Jonathan Volk – I get interviewed by Jonathan Volk, one of the top super affiliates on the planet. Pay Per Click Mindmeld – I speak in the Pay Per Click Mindmeld, an amazing project that features top PPC tips from the 60 leading PPC marketers on the Internet. Web Traffic ROI – I’m featured on Web Traffic ROI, one of the top blogs about online marketing. Morgan Linton – I’m featured on Morgan Linton, the best blog on the Internet about domain names. Affiliate Top 50 – I’m included in the Affiliate Top 50, a list of the top 50 affiliate marketers. Last but definitely not least, I’m featured on D3so and The Frager Factor, Web Traffic ROI and The Frager Factor (again), and finally Teen Domainer. In addition to these press mentions, I have been invited to speak at Stanford Graduate School of Business twice. You can see videos of My 2010 Stanford GSB Presentation and My 2011 Stanford GSB Presentation. As an online marketing guy, you can definitely see that I’ve also got quite a bit of passion for PR as well. Now, I’m excited to transition into my introductory video and personal story! Video: Who Is PPC Ian? Big thanks to my amazing and beautiful wife, Nicole, for shooting, editing, and producing this video! Interested in learning more about PPC Ian? Below, I discuss my corporate pay per click experience in written form (with some very exciting details). PPC Ian: An Overachiever For Life I’ve always been an overachiever. In my early days, I was Valedictorian of The Buckley School, one of the most prestigious and competitive high schools in Los Angeles. I thrived at this highly competitive high school and left a lasting legacy. As a natural progression, I attended Stanford University and flourished in their Computer Science program, while also acting as co-president of The Charles R. Blyth Fund, one of the most prestigious student-managed investment funds in the country. In June, 2004 I graduated Stanford University with my BS in Computer Science and minor in Economics. Computer Science was awesomely challenging and I really enjoyed it, but left Stanford feeling a bit burnt out from the all nighters and lack of communication with humans. I knew at that point that I wanted to leverage my analytical and algorithmic skills from Computer Science while acting more on the business side of things. My Beautiful Wife, Nicole, Gave Me The Luck I Needed PPC Ian and Nicole Right around this time, I also met my beautiful and amazing wife, Nicole. She was a freshman at UC Santa Cruz so I definitely wanted to stay in the Bay Area to be with Nicole. I actually had the opportunity at this point to work for my Dad at his real estate business in Los Angeles. While I’m still considering working there one day, I’m really glad I stuck it out in the Bay Area. For anyone new in their career, I cannot say enough about learning to stand on your own two feet by taking the more difficult path (if you take only one lesson from this site, please challenge yourself with the difficult path). The satisfaction and growth I experienced in my first few years out of school on my own are truly invaluable. Moreover, I just couldn’t imagine life without Nicole. In fact, had I not met Nicole I most likely would have moved back to LA – Nicole has always brought me the best of luck! By staying in the Bay Area and pursuing my career in pay per click search engine marketing, I have grown to heights I could have never imagined. Transitioning From Stanford Computer Science To Corporate SEM So I graduated Stanford and needed a job, but I definitely didn’t want to program. There were a few routes I explored: investment banking, management consulting, and the “business analyst” side of technology. I very quickly ruled out the first two, I just didn’t like the vibe that I got from the people and the industry in general. When I was starting to get desperate, I found a small company called NexTag at the Stanford Career fair, almost by chance. After briefly talking to the recruiter at the career fair, I immediately knew that company was my destiny. It was the ideal combination of the business analyst role with technology and operations. For the next two years and seven months, I learned pay per click, people management, process management, and product management from the best manager I have ever had to this day. NexTag: The Foundation of My Entire Pay Per Click Career While we’re on the topic of NexTag, I’m going to set the record straight – I’m very passionate about the following point. Without a doubt, NexTag was the best corporate experience I have ever had in my life. I got promoted several times, got an additional stock option grant, quickly managed the entire SEM team, and even reported to the Executive Vice President of Engineering at one point (only a few years out of college). In short, NexTag set the foundation for my entire career. I continue to be thankful for my experience every single day. Moreover, NexTag is the gift that keeps on giving: I’m a very proud shareholder of NexTag stock. Another side note and one of the main reasons I stress building your PPC career via the corporate route is the great opportunity to build a personal diversified portfolio of stock in private companies. I know own stock in three very successful private companies! (You may want to check out my post about how I Made It Big In Online Marketing with corporate stock options.) Transitioning To A Higher Title At QuinStreet So why did I leave? It was a very difficult decision. I was a Marketing Analyst and Team Lead at NexTag and got an unsolicited offer to step up to the Senior Manager role at competitor QuinStreet. (Side note: You may want to check out my post about Getting Passive Job Opportunities on LinkedIn.) My ideal opportunity came across and I just couldn’t pass it up. I became QuinStreet’s Senior Manager of financial services online marketing. I got to broaden my expertise from comparison product shopping and mortgage at NexTag to a plethora of new verticals: debt, credit cards, insurance, travel, B2B, franchise, and so much more. Moreover, I enjoyed the opportunity to learn new marketing channels (such as SEO and the long tail domain strategy), in addition to an entirely different culture. Whereas NexTag taught me all about process and automation, QuinStreet developed my sales skills. It was definitely not easy. While I got several pay raises and additional stock option grants at QuinStreet, I never made it to the coveted Director level. However, this experience did set me up for the most amazing sprint of growth yet! Time To Move On For Added Stability So I had been at QuinStreet for over two years and things were starting to change in the financial services landscape. As the head of financial services search marketing during the rough times starting in late 2008 and someone who recently purchased a home with my wife, it was time for me to seek added stability in an industry outside finance. Thankfully, I have just about the most robust LinkedIn profile possible and get job opportunities frequently. As things started to change, I started entertaining the offers that I previously had passed by. Very quickly, an amazing opportunity came up to lead SEM at Palo Alto startup Inflection (formerly People Search Media). My First Startup PPC Experience: Inflection (Formerly People Search Media) It was a welcome change. I enjoyed reporting to my 22 year old boss who started the company out of this Harvard dorm room. How amazing and inspirational is that! I leveraged my experience from NexTag and QuinStreet to build the infrastructure, technology, and process from the ground up. I enjoyed the benefits of a very flat and open organization, in addition to accumulating stock in a very exciting and fast-growing company with the strong likelihood of a liquidity event in the coming years. I was quickly promoted to the coveted Director title (one of the largest milestones in my career to date) in a company where there are very few Directors and executives. I became a recognized leader in the company and mentored the careers of many, my absolute favorite reason to get up every single morning. In addition to all this great stuff, I learned so much about launching new businesses, SEO, affiliate marketing, and so much more. Inflection.com took my online marketing skillset to the next level. I’m Now Director of SEM At a Large Public Company So everything is going great and then, one day, my world gets turned upside down! I get the amazing opportunity to step up as Director of Online Marketing at a large publicly traded company. Now, you know I just got promoted to Director at Inflection so you may be thinking, why is he so excited about moving to a different company? It was a terribly difficult decision, but an offer came alone that was just too amazing to pass up! This move marks a healthy step up in my career and reputation in the space. The fact that I’ve gone from Marking Associate to Director of Search Marketing at a publicly traded company within five years of graduating Stanford is amazing! Moreover, I get the amazing opportunity to report to this company’s CMO, a world-famous marketer and leader in the space. I finally get the opportunity to work at a company that’s strong not only in online marketing, but also all the traditional marketing channels as well. (Want to learn more about my current company? Please check out my LinkedIn.) I Want To Help You Build Your Corporate Search Engine Marketing Career I’m definitely proud of what I’ve been able to accomplish. However, that’s not the purpose of this site and I don’t want to give that impression. As mentioned earlier, the main reason I get up every single morning is mentoring and helping others. My largest successes have been the promotion of my direct reports. I have former direct reports who are now Senior Managers and even Directors themselves, at very large and successful companies. That is just about the best feeling in the world! However, I quickly learned it’s not scalable. My goal is to help as many people as possible and I can only manage and mentor so many reports in my normal job. Consequently, I decided to launch PPC Ian to deploy all of my knowledge about online marketing, both the tactical stuff but also the career side of things. There are many affiliate blogs on the Internet that offer tips and tricks. I don’t want to reinvent the wheel and will only offer tactical stuff that I feel is missing from the current supply of knowledge out there. However, there is very little information for those who want to go the corporate online marketing route and climb the ladder rapidly. This is the core focus of my site. I’m a strong proponent of the corporate route. It’s been good to me. The corporate route took me from Associate at a private company to Director at a publicly traded company in only five years. The corporate route has helped me build an extensive network of people I truly respect and enjoy. The corporate route has helped my wife and I enjoy the finer things in life. The corporate route has brought joy and passion to my life, in addition to a strong sense of accomplishment. It’s my time to give back. I want to help you take the corporate route and build your name in online marketing. I’ll show you the nuts and bolts but also the broad stuff. I’ll show you how to become the next big name in the industry and get the calls and emails every day from recruiters. Thank you so much for visiting my site, it truly means a lot to me. All the best to you in your online marketing career! Sincerely, Ian Lopuch, PPC Ian Avatar of PPC Ian © PPCIan.com (An IJL Productions LLC Website) Image of Ian and Nicole © PPCIan.com (An IJL Productions LLC Website) Video "Who Is PPC Ian?" ("About PPC Ian") © PPCIan.com (An IJL Productions LLC Website) Image with logos of In The Press © Their Respective Owners

How I Earned $4,874.36 on eBay Partner Network

How I Earned $4,874.36 on eBay Partner Network Posted by: PPC Ian Comments: 26 comments so far Jun. 05 In the last three months (February – May), I earned $4,874.26 on the eBay Partner Network (EPN). That’s an average of about $52.98 per day of pure margin SEO income (no media costs attached). Considering I hold a demanding full time job (that I love) and that the time I invest in my eBay Partner Network websites is low (maybe 1 hour/week on average), I couldn’t be more thrilled with the results. Since my prior posts about my EPN earnings have been so popular (Scoring Record EPN Earnings and My EPN Earnings Rock), I thought I’d do another eBay post today to share my success and a few tips so you too can build your own passive income stream while driving substantial user value. When you’re done reading my tips, make sure to check out the screen shot at the bottom of this post that highlights my earnings! Tip 1: Focus On An Authority Website My eBay Partner Network Earnings come from one authority website that I started back in 2007. I started this website about a topic I love! Due to my passion, I was able to write hundreds of articles that users love while really sharing my own personality and perspective with my visitors. I consistently get emails from my visitors saying they love my site and I’ve truly helped them. I invested a ton of sweat equity in the early days (mainly 2007-2008), and continue to update my website consistently to this day (although my commitment right now is about 1 hour/week). (Side note: I don’t want to give the illusion that passive income is easy. It takes a ton of up front work, it’s just that I’m now enjoying the passive aspect of my income stream because my EPN operation has matured.) By focusing on one site, I was able to build a ton of quality traffic within a particular niche, thus having the ability to send eBay lots of qualified visitors. I have found that the large scale approach (when combined with quality) works really well! So, if you’re thinking about going the multi-site route versus the authority site route, I’d highly recommend going with an authority site. Tip 2: Don’t Go Overboard With Links To eBay You’d be surprised! I don’t have a ton of links to eBay on my authority website. I almost make my visitors look for them. This is really important. eBay is measuring results (in the form of account sign-ups and also winning bids) and will pay you higher EPCs if you drive higher quality traffic. In fact, they tend to over-reward their highest quality sources of traffic. (Side note: You can learn more about this in my review of eBay’s Quality Click Pricing.) For this very reason, it’s of paramount importance you don’t go overboard and you only send quality traffic. My personal approach has involved extremely long, complex, passionate articles that truly help users with maybe one link to eBay. I could send probably 5 times as much traffic to eBay as I am now, but I don’t want to compromise the quality because then my EPCs would plummet. Tip 3: Leverage Text Links To eBay eBay offers a ton of complex ways to link to them. They offer widgets, the ability to embed eBay results right on your website, and all sorts of options. When it comes to SEO, my strategy is one of keeping it very simple. As such, the majority of my eBay links are text links. Of course, I sprinkle in a few widgets too, but those represent the minority of my EPN clicks. My advice is to not overlook the simple, text link strategy because it works really well with Tip 2 (keeping your traffic quality high). I hope these tips help you out! I’m super thrilled with my eBay results because of the passive income, but more importantly because I’m learning. I’m learning new skills that help my corporate online marketing career while having fun and making some extra income! My eBay Partner Network Earnings Image of my eBay Partner Network Earnings © PPCIan.com Posted in: Web Publishing | Tags: ebay partner network, EPN | Comments: 26 comments so far, join the discussion!

5 ways to increase your EPN EPC – are you implementing them? About the eBay Partner Network Before you start STOP!!: four FATAL mistakes new Internet marketers make! A radical proposal: Part I – The Problem A radical proposal: part II – How to start providing value Two proven models for affiliate marketing – which are you applying? Before you start your new niche site, have you done what I didn’t do? Your niche sites – the missing key(word) About the eBay Partner Network EPN accounts – how to get one EPN country programs, the RSS feed and Wordbay How to promote eBay as an affiliate, without joining the eBay Partner Network! 5 ways to increase your EPN EPC – are you implementing them? As you probably know, the eBay Partner Network (the eBay affiliate program) is a form of Pay-Per-Click program – you get paid a certain amount for each click you send from your site to an eBay site. The exact way that eBay calculate the value of your click is not entirely transparent under EPN’s QCP (Quality Click Pricing) system, but there are a number of known factors that affect your EPC (Earnings Per Click). I have written about these in quite a lot of detail in my book eBay Niche Domination (go and grab it if you haven’t already, it’s free!) so I won’t go into great detail about all of the different things that affect your EPC positively or negatively. However, there are a few proven things you can do to maximise your EPC: promote stuff that actually sells on eBay! Yes, there is all kinds of stuff for sale on eBay, but it doesn’t all sell that well. If you choose a duff niche you could find yourself with plenty of visitors to your site, and even a decent number of clicks through to eBay, yet your EPC will be miserably low (possibly in the very low single figures). The reason is that some stuff just does not sell online. People search for it online, browse for information, even click through to eBay, but then they go and buy it in a brick-and-mortar shop. In keyword terms, this is what we call a “non-buying keyword” or a keyword with “low commercial intent”. Again, I have given a detailed guide on how to avoid these duff niches and find HOT selling niches in my free guide, eBay Niche Domination, but in short, if bids are sluggish and turnover is low, then it won’t sell for you either, and your EPC will suffer. promote reasonably-priced items. EPN EPC is directly related to the price of items you sell. If your referrals are buying items selling at around $10, then the percentage eBay earns, and passes on to you in the form of EPC is logically going to be low. Of course, you can still make money by selling a LOT of low-priced items, but bear in mind, EPN are not too keen on that model, and when a lot of people were being axed from EPN a couple of years ago, one reason cited was sales of exclusively low-priced items. Better choose products in the $50-$100 bracket at least, which is probably going to ensure an EPC of over $0.10 (though that’s just a rough guide) – though I have had EPC leap up to several dollars on the back of the sale of items worth thousands. It’s just a case of whether you can find niches like that which have a decent volume too. My Wordbay plugin lets you filter eBay items according to a minimum price, so that is also a way to ensure EPC stays high. pre-sell your visitors. Another area where you can work to improve your EPN EPC is by preselling your visitors effectively. This takes some marketing skill. It’s not enough just to write a dull overview of the product in question, you want to actually persuade your prospect to buy it, not just to click through. You will have to figure that part out for yourself! But the more likely a visitor is to buy when they get to eBay, the more sales you are going to get and the more your EPC will grow. EPN is NOT just about “click and forget” – about sending the user to eBay and hoping they buy. The more preparation you can do to get them in a buying mood, the more you are going to earn! block bots from your sites. There are a lot of bots around the net which roam around websites, sniffing for various forms of information for their owners. Apart from wasting bandwidth, if they follow your eBay links they will register clicks in EPN but of course not buy anything, therefore destroying your EPC (it can actually bomb to ZERO for a number of days after an attack like that). EPN DO filter a lot of bot traffic, but they can’t catch all of it. If you see a big, unnatural spike in your EPN stats, that’s probably what it is. It is worth reporting those to EPN and hopefully getting those clicks discounted so they don’t ruin your EPC. But better still to block them altogether. There are various scripts around that could help with this, but Wordbay can help a little with this too – see point 4. hide eBay links from visitors from “non-eBay countries”. eBay has sites in a dozen countries, or so, you know that. When a visitor comes to your site from any country that does not have an eBay site (e.g. Vietnam), what are the chances they will buy something from eBay.com? Well, they might, but my experience is that statistically they are far less likely to buy anything if they click through. As a consequence they browse around eBay but don’t buy anything. That also does damage to your EPC. After a Wordbay user alerted me to this fact, I implemented some code in my plugin that allows you to show alternative code to anyone visiting your site from a non-eBay country – e.g. Adsense, or some banner code. Well, I will show you an image of my EPC graph since I implemented that and activated it on my sites:A graph showing improved EPC in EPN after implementing changes The red frame shows the period after I started blocking non-eBay countries. Can you see the difference? Previously my EPC was constantly up and down, really unstable and often depressingly low. After this one change, sure it still fluctuates a little, but nothing like as much as before, and most importantly, it is on average almost DOUBLE what it was! OK, results may vary, and all that – but that is a pretty cheap way to nearly double your earnings, wouldn’t you say?! That is a new feature in Wordbay as of version 1.7, and I am really pleased with it – I am glad I listen to my users, too :) Oh, and a cool side-effect of this relates to point 5 – because a LOT of bad bots are from countries which do not have eBay sites, they automatically get served something OTHER than eBay links, so they never see your eBay links and never get to click on them. This will also really help boost your EPC! Well, those are just a few things you can do to help improve your EPC – of course, some of the most effective solutions require a bit of technology, but there are also some things there that you can implement straight away. So, get implementing them, and let’s get that EPC under control, and up in the double figures where it belongs!

如何让联盟快速审核通过你的网站的技巧

如何让联盟快速审核通过你的网站的技巧 在我们加入联盟的时候总被要求进行网站域名所有权的验证，就像我们使用谷歌网站管理员工具时一样。它们会要求我们上传一个很小的html文件来验证网站域名是否归我们所有。 如果你正在做那些黑帽方法，这里有个很棒的方法能帮你迅速通过联盟的审核。 这个方法是很简单且至少有85%以上的成功率，我认为它是值得你去做的，因为它是如此的容易。它可以被不断的重复利用。而且我相信选择一个好的域名地址对我们的结果会有很大的帮助。 因为我们需要上传验证文件到我们的网站中，我们需要一个自己的网站，但它却又不是100%的是我们的网站。 步骤1：寻找一个适合的能够被EPN审核的网站。 步骤2：复制网站，在你的电脑上建立一个与它完全相同的网站，你可以使用工具也可以手动进行。 步骤3：打开被你完美复制了的网站，然后通过Dreamweaver或者其他的网页编辑器，去除网页上那些过于明显指向被你复制的网站的标志，记住不要在这一步花费太多功夫 我们仅仅是要去掉那些过于引人注目的内容。 步骤4：现在我们要去为网站弄一个域名，你不用去注册一个新域名，我们宁愿去找一个快要过期的域名，便宜而且有域名年龄的优势。 有许多列出每天将有过期的域名的网站，我们只需要在那找一个适合我们的域名，然后去GoDaddy购买。 我推荐使用pre-owned状态的域名，理由如下： 它的whois记录将是它最初被注册时候的时间，这样将显得我们的网站年龄悠久，而且可以肯定的是,EPN不会接受一个过于新的网站加入它们。 其中一些域名也许还会有过去所获得的反向链接和PR值，这对于获得流量是有一定帮助的。 步骤5：对域名进行过滤。举例来说如果你的网站内容是加拿大钓鱼爱好者，那么最好域名应该是包括：fish或者fishing的，并且域名最好是.com后缀的，找到适合你网站内容的域名，但也不需要太过吹毛求疵。 当你买下这个域名时，你需要先支付域名购买费（通常5美元左右就能搞定）然后再支付至少一年的使用费，在GODDADDY你可以使用优惠码从而获得仅仅8美元不到的续费价格。没错，你需要花钱，但对于足智多谋的你来说，你将获得成千上万倍的回报。 步骤6：一旦域名转让给你，你便可以将它解析到你的服务器。请记住，一定要记得修改你新收购的域名的whois信息，以配合你的网站信息。 步骤7：当域名解析成功，它就将配合被你复制的网站文件，一起开始运行，它将很好的帮助你通过EPN或是其他联盟对你的审核。 其它说明：根据我的经验，我建议你去付费购买些反向链接，并略微优化下你的网站，这并不需要花什么功夫。 例如，做一些社会化书签的提交，以确保你的网站被谷歌等搜索引擎的收录。 via Csbloc CookieStuffings.com注：其实就是EMU里的扒站，这里说的是https://www.ebaypartnernetwork.com/ 这个eBay Partner Network（EPN）审核太严格了 所以只有用这种方法了